The Best Advice on I’ve found

Blackhat SEO Practices to Avoid in 2019

Search Engine Optimization is critical to rank your website in the search engine. Therefore, it is essential that you play by the book instead of trying to rank by hook or by crook to avoid dreaded search engine penalty. Before we move further you should know that tactics that are allowed by search engines to rank a site are known as White Hat SEO techniques while the ones that are not allowed are known as Blackhat SEO techniques. By the end of this topic, you will know the black hat SEO practices to avoid in 2019.

The first one is creating doorway pages. Doorway pages are used to refer to the website that are dummy pages to dupe search engine bots, and they are always hidden from the user’s site. You find that they are always created to target specific search queries and they lead to the same pages in the search engines. Webpages with multiple domain names that lead users to a singled domain is considered a doorway a page. Not only that but there are also webpages that run parallel to search results instead of browse-able hierarchy. You should also look out for webpages that aim to funnel visitors to a specific site. For that matter, you can avoid the penalty by only publishing pages when the content is available.

Besides, we also have empty pages. In this case, you will have to remove empty pages on your site or any other page that does not add clear value to your users. Besides, pages that do not have navigation or link should be removed.

Also, you should have unique content in each domain. It is essential to note that when your site has many domains, you should ensure that each of the domains has a unique content. This is because having the same content on each domain will get your pages be penalized as doorway pages. Like you find that last year, Google ‘Medic’ update was released last year that specifically targets sited with bad quality content. For those people whose sites have been penalized by the update, you should learn more here on how you can regain trust and authority of the site.

Besides, there is also paid links. One thing that you need to know is that paid links were used to boost SEO ranking in the past which does not work anymore. It is true that buying links will help you site temporarily but the search engines will penalize your site for paid links. Therefore, you should disallow all unnatural links to avoid your site getting penalized by the search engines.

Cited reference: